Illusion Technologies: Web Site Design

Web Site Design Color For You
By Maricon Williams

Color is an attitude. It can make you strong, weak, wild,
wanting, passionate and complete. Colors can influence our
behavior, feelings and psyche. In fact, colors are oftentimes
used as treatment to psychotics and other mentally incapacitated
persons.

However, when it comes to web designing, many designers
overlook the enigmatic power of colors. It can bring life to any
image, text or graphics. It can create the atmosphere needed in
order to capture the viewer's decision and loyalty. These are
the reasons why colors should be on our topmost list of things
that need to be considered in mounting a web site. You don't
want a drab looking site, do you? It will appear, melancholic,
chaotic, plain and boring. Thus, colors must be chosen in order
to complement the site's ambiance, feelings and purpose.

Web browsers only see 256 colors. However, there are times when
the number may not appear as such because no browser shares the
same 256-color pallet. Nowadays, web browsers are sharing 216
common colors. Thus, in order to complement to other web
browsers, web designers must stick to the 216-color pallet. If
they go beyond this color pallet, chances are the colors may not
exist on other browser. In order for the browser to display that
particular color, it will need tiny dots from the colors native
to the browser. The process is called dithering. Unfortunately,
this will result to the distortion of some tiny dots. Further,
this will make the image appear speckled and without a solid
color. In connection to texts, dithering will make them blurry
and hard to read.

Verdict: Web designers must use browser safe color when using
solid color as a design element. However, caution must be
exercised.

There are times when we feel we are tricked by our eyes. In
fact there is what we call mirage? An optical illusion and there
is a long list of optical illusions that can otherwise trick us.
But there are times when we are neither tricked or deceived in
fact it is an act of science. How do this happen?

At the back of our eyes, there is a thin layer of tissue. This
layer of tissue contains millions of tiny light-sensing nerve
cells which are called rods and cones. Our eyes have ample
decoding cones. These cones are the ones responsible for
responding to specific wavelengths of light. Say, when you look
at a red box, the cones that have detected the red wavelength
become exhausted and fatigued. As a result, opposite cones in
the eyes start to enter and different colors are made apparent.

Eye fatigue is one of the important considerations in designing
a web site. Thus, avoid colors that are tiring to the eyes. It
can result to disaster and can further result to giving of wrong
notion or idea to the viewers. Colors like red and yellow,
strains the eye faster than any other colors. Thus, limit the
use of these colors. Use them on areas that need emphasis and
focus. This will surely pull viewers attention. Other that those
areas - a big no-no!

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Source: http://www.isnare.com