Illusion Technologies: Web Site Design

Web Site Design
By Peter Hartley

These days if you are in business and don't have a website you
are missing out on an abundance of customers. Everyone that has
a computer in their house will be using one of the search
engines (google, Yahoo, Msn etc.) to look for your business.
There are over 20 million searches done every hour on the
internet in the UK alone. If your business is not appearing on
these search engines then you are losing out to your competitors
that are looking for what you do.

You will be asking yourself I have done without a website till
now so why would I need one? It is a good question If you are
currently doing well with your business then that is great but
can anyone turn round and say that they don't want anymore
business? If you do say that then what happens if your business
starts to lose some customers then you will start to try and get
new business elsewhere. A website is THE way to generate extra
enquiries and more business than any other means of advertising.

More and more people these days are turning to local searches
and with broadband the internet is connected in their house 24
hours a day 7 days a week. In all honesty do you even know where
you keep your yellow pages anymore? There is really no need as
with the internet if you need a plumber in your area goto yahoo
and type in plumber ( your area ) and a list of sites will come
up with plumbers in your area. If you are a plumber how much
would you pay to have your site appearing on those searches
above your competitors? How much would that be worth to you in
business terms?

The answer is easy... A lot. 5 or 10 years ago that listing in
the yellow pages would mean as much to you as the listings you
get on the search engines today.

A website for your business could be for several different
reasons. You could use your website as a brochure to advertise
the products you offer how much more could you show on your
website compared to an advert in the paper? Instead of having a
few lines in the paper explaining your business you could have
10 or 20 pages outlining what you do and the products you offer
and give a more in depth description of all your products. For
an ad in your local paper for say 3 lines of text would cost you
say £50 for 1 week if you had your own website it would cost say
£250 per year and the website would be online and available to
view 24/7 365 days a year.

You could also use your website to keep your existing customers
in the know on exactly what you are offering. If your existing
customers go onto your website and sign up for your newsletter
everymonth you could email them any product updates you have. If
you don't have the time to email you could also have a news
section on your website that can be updated on a monthly basis
and that would allow your customers to log into your website and
view any updates since their last visit. New business is good to
develop but your existing customers are already doing business
with you so why not use your website to maximise the sales you
get from your existing customers.

All in all a website for your business is an essential to to
maximise profits for your business. To generate new business and
also to keep your existing customers up-to-date with any changes
or product ranges that they could be interested in. More
business or not the choice is yours.

About the Author: Peter Hartley has been designing websites
successfully for 3 years. For more information on prices and
packages please visit
http://www.lastminutevillaholiday.co.uk/web_design.htm

Source: http://www.isnare.com